Friday, May 10, 2013
Early Canadian team exits will dent Cup ratings
A week or so into May and Canada's hockey broadcasters are back on their knees recovering from the latest elbow to the head. Vancouver Canucks out in four straight. Montreal Canadiens fini in five. The Leafs facing elimination tonight in Boston.
Ottawa will likely be the sole remaining Canadian city in the second round of the playoffs. Cue the Cinderella story, team of destiny hype, but, really, kiss those three million-plus audience numbers goodbye.
CBC will miss Montreal, with 2,078,000 watching Tuesdays tilt against Ottawa. Last spring, Cup numbers took a dive after the two Canadian teams to qualify for playoff action (Vancouver and Ottawa) were bounced in the first round.
Toronto, however, is the team CBC really wanted to go deep this year. Saturday's game drew 3,243,000 overnight viewers and Tuesdays Leafs/Bruins match pulled 2,805,000. If the Leafs could have gone on any kind of a roll, four or even five million viewers were possibilities. CBC may be running out of next year's for that to happen.