Monday, July 30, 2012
CW prez not checking out of The L.A. Complex
Mark Pedowitz says he loves the Toronto-produced serial and plans to air all 13 season two episodes, even though last Tuesdays hit a new low of 390,000 overnight, estimated viewers in the United States. The same episode drew an overnight, estimated 78,000 viewers on MuchMusic in Canada.
On the positive side, Pedowitz says the the series "does well digitally" in terms of streamed viewership and generates a ton of social media buzz. He praised the "great showrunners," singling out executive producer Martin Gero as "just fantastic" and hopes to be in business with him "for a long, long time."
He says the show's future beyond this season will be assessed at the end of its summer run. "We wouldn't have stuck with it if we didn't believe in it," he told critics during Monday morning's executive session.
The CW is shooting all of their new shows for fall in Canada, with Arrow and Emily Owens, M.D. based in Vancouver and Beauty and the Beast based in Toronto.