Monday, August 30, 2010

Strong numbers shine on summer Emmys

Emmy pair Jon Hamm and Betty White
Even though they came earlier than usual this year, the Emmy Awards held their own in the ratings. Especially in Canada, where nearly 2.5 million turned in to CTV's coverage of the live broadcast (according to overnight estimates).
(UPDATE: CTV's release says the show drew 2.7 million across Canada but hold on--they're adding the 2,429,000 CTV viewers BBM Canada counted in the overnight estimate tally with 245,000 encore viewers on CIVT. Really? C'mon. CTV also says the total is up 18% over last year's 2 million total.)
Even CTV's broadcast of the red carpet show at 7 drew 906,000. Keeping a lid on CTV's Emmy number was Global's Sunday night Big Brother broadcast, which drew a solid 1,759,000 at 8 p.m. in 2+ early estimates. CBC drew less than half-a-million with a movie.
In the States, the overnight number is a bit harder to track this year given live results from the West Coast, but most returns seem to indicated the show performed above expectations, especially considering it arrived in the summer, three weeks earlier than last year. TV By The Numbers has the show down slightly among 18-49-year olds and up slightly among total viewers.  Deadline Hollywood says NBC pulled 13.5 million "according to time-adjusted early numbers."
As TV consumption continues to evolve from strict schedules to iPads, PVR's and computer screens, final numbers are starting to reflect a whole new reality.  The number of hits on the viral video of host Jimmy Fallon's Glee-full opening number could reach millions. The total Emmy picture could look very different in nine days.
NBC bumped the award show up a few weeks so as not to interfere with one of their most solid performers, Sunday Night Football. There is some talk that the Emmys could shift to a U.S. cable network like TNT in future seasons as the TV academy looks to nail down a new broadcast deal.
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