Friday, October 9, 2009

Viewers Stopped at The Border

Let the head scratching begin. The Border drew 497,000 for it's third season premiere Thursday night, according to BBM Canada overnight estimates. It was a great episode and was well promoted. Why the drop from last year's average? Why no PPM bump?
Ratings are up 23% for broadcasters so far this fall according to BBM Canada officials who are finding more viewers thanks to those Portable People Meters. The Border appears to be one of those shows that is either not watched by more than one family member or not watched on out-of-home screens--or it just got run over by CTV's big budget Thursday night crime dramas (see below).
It could, however, be the type of show people PVR and watch later. Total viewing numbers, available 10 days after the overnights, have been giving certain shows a bigger boost than they used to get with the old people meters.
The Border also got no boost from a less than compatible lead-in: the Doc Zone entry First Flight, which drew just 297,000 at 8 p.m. That fell a ton from Jeopardy! at 7:30 (940,000, although just 249,000 in 25-54). The National did a bit better than it has the past few weeks, up to 717,000 at 10. George's The Hour found 101,000 PPMs not already docked.
CTV had a monster night: The Vampire Diaries at 7 (884,000), CSI at 8 (2,490,000), Border swamper Grey's Anatomy at 9 (2,911,000 commercial), The Mentalist at 10 (2,511,000) and Lloyd at 11 (1,280,000).
Global opened huge with Survivor Samoa (2,714,000) followed by a hilarious hour-long wedding episode of The Office (967,000) leading into south of Brampton teen soap 9021-No (350,000).
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